The Wissahickon Watershed is a system of trails spanning 64 square miles in the south east of Pennsylvania. The watershed has worked for over 60 years to engage communities to protect and appreciate the land and waterways of Wissahickon Valley. To increase the usage and appreciation for these beautiful natural spaces, simple solutions such as trail-maps, signage, increased interactive components, and a fun and accessible branding system will help bring more visitors to the trails.
The color system is vast and vibrant, making it exciting families with children, as well as making it easy to distinguish which trail you are on.
The icos
Some quick examples of the brand in use.
The trail signage....